Event Design

Los Angeles, CA. 2019-20. Graphic Design / Illustration / Event Design The South Bay Lakers, the Lakers' NBA G League affiliate, host theme nights throughout the season that give families activities to enjoy beyond the game itself. For each event, I developed a visual identity that brought its theme to life while staying true to the South Bay Lakers brand, extending it across promotional graphics, signage, and in-arena materials. The goal was to create something playful and approachable that made each night feel like its own experience.

Taste of the South Bay

As design lead for Taste of South Bay, a South Bay Lakers theme night presented by Beyond Meat, I created the event's full visual identity, including the logo, signage, merchandise, menus, and social media assets. The night celebrated local cuisine from South Bay favorites like Fishing with Dynamite, along with a complimentary tasting from Chef Ray Hayashi.

Taste of South Bay was named the organization's Project of the Year. It brought in the first-ever theme night sponsor for the South Bay Lakers and strengthened community ties with both the corporate sponsor and a local basketball foundation.

90's Theme Night

For the South Bay Lakers' 90s Theme Night, I created the event's brand identity, a specialty jersey, and its social media assets. The night also included a dog adoption event in collaboration with A Purposeful Rescue, a Los Angeles rescue organization, and I designed it to celebrate both throwback fun and the local community.

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